top of page

My Educational Journey

2019

Graduated from high school.

2022

Studied French abroad in Paris for the summer at Sorbonne University.

2024

Studied abroad for one semester in Madrid, Spain, at IE University.

2021

Moved to California, USA, for college; biology major.

2022

Transferred to UCF and Changed Major to Business.

Present

Relevant Courses and Coursework

Professional Selling

  • Recognized and used tactical methods for prospecting, identifying customer needs, handling objections, closing, following up, and creating partnership relationships.

  • Developed skills through role plays to master the art of sales.

  • Explored legal and ethical issues in professional selling to ensure responsible business practices.

  • Understood the importance of sales in business and how to build lasting customer value.

  • Developed an understanding of the key stages of the customer interaction.

Negotiation and Persuasion

  • Developed the ability to influence opinions and drive decision-making through effective persuasion techniques in various interactions.

  • Mastered the art of negotiation by focusing on the needs of both parties and creating solutions that benefit everyone involved, fostering lasting relationships.

  • Applied strategies for resolving conflicts and addressing concerns in a way that maintains positive relationships, even in challenging situations.

  • Sharpened communication and negotiation skills through practical exercises, enhancing your ability to influence, negotiate, and achieve desired outcomes in professional settings.

  • Enhanced your ability to communicate and negotiate by participating in practical scenarios, helping you become more effective in real-world situations.

Marketing Analysis

  • Learned how to analyze market trends, consumer behavior, and competitive landscapes to make informed marketing decisions.

  • Gained skills in using data and analytical tools to evaluate marketing performance and identify areas for improvement.

  • Understood the principles of market segmentation and how to identify and target specific consumer groups effectively.

  • Developed the ability to create data-driven marketing strategies that align with business objectives and drive growth.

  • Explored key marketing metrics and how to measure the success of campaigns, product launches, and brand positioning.

Strategic Marketing and Branding

  • Learned how to differentiate your brand and ensure it stands out in competitive, crowded markets.

  • Understood the importance of customer-centric branding and how to align your brand with customer needs and motivations.

  • Developed a strong brand strategy, focusing on key elements such as positioning, brand benefits, essence, and unique differentiators.

  • Gained the ability to measure and build brand equity, understanding how to enhance brand awareness, associations, perceived quality, and customer loyalty.

  • Addressed common brand challenges such as brand expansion, repositioning, revitalization, and deletion, while learning how to manage a brand portfolio effectively.

Work Samples

© 2035 by Martina Embry. Powered and secured by Wix

bottom of page