Professional Experience

Campus Ambassador (The Coca Cola Company)

August 2023-September 2024

Organized 5-7 on-campus sampling events per semester to gather feedback on new flavors through strategic advertising.
Promoted Coca-Cola on social media 5 times monthly to boost brand awareness and grow follower engagement.
Built and maintain relationships with key campus stakeholders to enhance Coca-Cola’s presence and visibility.
Identified and implement innovative strategies to improve Coca-Cola’s outreach and connection with the campus community.

Sales & Market Research Internship (ESA)

May 2024-August 2024

Conducted in-depth research to identify and analyze potential clients, generating qualified leads to enhance the sales pipeline.
Discovered 50% of annual sales opportunities through meticulous market research and client analysis, contributing to strategic growth initiatives.
Accelerated the sales cycle by identifying actionable insights and aligning client needs with tailored solutions.
Collaborated cross-functionally with internal teams to gather competitive intelligence and refine prospecting strategies.

Account Coordinator (Dyverse)

August 2023-March 2024

Collaborated with Account Managers to optimize over 90 advertising campaigns within Google Ads, improving performance metrics.
Increased client satisfaction by documenting key points during monthly calls and delivering comprehensive recaps for multiple properties.
Supervised and trained new interns on conducting negative keyword research and implementing campaign optimizations.
Contributed to the success of advertising initiatives by ensuring accurate execution and continuous improvement of campaign strategies.

Account Management Internship (Dyverse)

May 2023-August 2023

Conducted Keyword Research and testing to develop a full Ads campaign that resulted in higher conversion rates
Optimized and developed responsive search ads for Google Ads campaigns through headlines and descriptions
Placed 1st in the end-of-internship ad copy contest by maintaining the highest accuracy